Orlando Bloom is having a good month. First, he gets engaged to model Miranda Kerr and now he's been tapped as the new frontman for Hugo Boss's forthcoming men's fragrance Orange! Orlando will join Sienna Miller who fronts the women's counterpart which was launched last year. “Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to,” said Bloom. I'm excited about this! Both Orlando and Sienna suit the young edge that Hugo Boss Orange has. The women's scent was lovely too, with fresh notes of peach, pear and apple. I can't wait to see what they have cooked up for the men's version. Are you a fan of Orlando Bloom?