WWD reported that the campaign is being worked on already in Munich, where Bar is scheduled to meet with the brand on Wednesday.
I don't know much about the details of the fragrance or the packaging yet, other than that it is under the licensee Procter & Gamble and that it is set to debut this Spring in Berlin. However, rumours are swirling about the theme of the Escada Sport fashion show being a modern fairy tale with a glacial-style setting which Bar will be attending. It sounds simply magical, doesn't it?
Do you think Ms. Refaeli is the right fit for Escada?